the gap introduces upside down retail
via brandflakesforbreakfast by darryl ohrt on 11/17/09
By now you've probably seen the cheerleading lumberjack models that the Gap has laid upon us. Love them or hate them, that's not important. Check out what they've done in Vancouver, to introduce a new loyalty program:The "Sprize" program promises shoppers that if they buy something at full price and it goes on sale within 45 days, they'll automatically credit the difference to their account. Gap demonstrated the importance of this concept by turning their store upside down. Literally. Cool.
