CONSUMER GOODS · SMARTPHONES
Roku UltravsApple TV 4K
Last updated: November 3, 2025
$114
5.0/5
1
100%
Roku Ultra
Price$99
Rating4.7/5
Market Share23.4%
VS
The Verdict
People chose 0%
Apple TV 4K wins for performance and integration. Roku Ultra offers better value and simpler interface.
Choose the Apple TV 4K if: Better performance and Apple ecosystem integration
Choose the Roku Ultra if: Choose Roku if you want simplicity and lower cost
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Spec-by-Spec Breakdown
| FEATURE | ROKU ULTRA | APPLE TV 4K |
|---|---|---|
| Processor | Quad-core | A15 Bionic |
| Storage | N/A | 64GB-128GB |
| Voice Remote | Yes | Siri Remote |
| Price | $99 | $129 |
Pros & Cons
Roku Ultra
PROS
- • Lower price point
- • Easier to use interface
CONS
- • Better performance and Apple ecosystem integration
- • Much faster processor
- • Seamless ecosystem integration
Apple TV 4K
PROS
- • Better performance and Apple ecosystem integration
- • Much faster processor
- • Seamless ecosystem integration
CONS
- • Lower price point
- • Easier to use interface
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