SOFTWARE
Mixpanel
Product details and comparisons
N/A
2
N/A
Product Details
Focus
Product analytics
Free Tier
20M events/month
User Tracking
User-centric
Real-time Data
Yes
Pricing (Paid)
$25/month+
User Journeys
Good journey tracking
Ease of Use
Easier to use
Pricing (Growth)
$25/month
Comparisons (2)
✓ Google Analytics wins
Google Analytics wins for web analytics and cost. Mixpanel wins for product analytics and user behavior insights.