SOFTWARE · SMARTPHONES
Google AnalyticsvsMixpanel
Last updated: November 3, 2025
$13
N/A
0
N/A
Mixpanel
Price$1,199
Rating4.6/5
Market Share21.8%
VS
The Verdict
People chose 50%
Google Analytics wins for web analytics and cost. Mixpanel wins for product analytics and user behavior insights.
Choose the Google Analytics if: Free tier and comprehensive web analytics
Choose the Mixpanel if: Choose Mixpanel if you need product analytics and user behavior tracking
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Spec-by-Spec Breakdown
| FEATURE | GOOGLE ANALYTICS | MIXPANEL |
|---|---|---|
| Focus | Web analytics | Product analytics |
| Free Tier | Unlimited (GA4) | 20M events/month |
| User Tracking | Session-based | User-centric |
| Real-time Data | Yes | Yes |
| Pricing (Paid) | Free | $25/month+ |
Pros & Cons
Google Analytics
PROS
- • Free tier and comprehensive web analytics
- • Better for traditional web analytics
- • Completely free for most use cases
CONS
- • Superior product analytics features
- • Better user journey tracking
Mixpanel
PROS
- • Superior product analytics features
- • Better user journey tracking
CONS
- • Free tier and comprehensive web analytics
- • Better for traditional web analytics
- • Completely free for most use cases
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